Covet™ is a collection of luxury glass packaging products that help super premium brands achieve their business objectives and deepen their connections with consumers. Covet™ brings the best of O-I's global capabilities, including custom glass design and decoration, a collection of classic O-I bottle designs and O-I's innovation portfolio to help high-end brands seize market opportunities.
We’re passionate about glass and consumers are, too. In fact, studies show that consumers prefer glass to any other packaging material. And for good reason — glass is recyclable, safe and preserves the taste of the food and beverages we all enjoy.
We recently launched Glass Is Life™, a global movement to celebrate the passion we all share for glass. The campaign shares the stories of consumers, CEOs and environmentalists who are inspired to choose glass and highlights the qualities of glass, including sustainability and quality.
Our founder, Michael J. Owens, invented the automatic bottle-making machine, which became the foundation for today's glassmaking industry. Our rich history of innovation, unparalleled expertise and global reach make O-I the world's leader in glass packaging.
We believe glass is the most sustainable packaging choice. Study results support our belief. Read the first complete life cycle assessment study for glass to discover why O-I glass has a lower carbon footprint than PET plastic.
Our experts imagine innovative new packaging design concepts. Our team of Ph.D. scientists, packaging designers and manufacturing experts transform those ideas into iconic glass containers. Our latest innovations include internally embossed beer bottles and the lightest-weight wine bottles ever made. Learn more about O-I's capabilities.
Glass showcases brands in the marketplace better than other packaging material. We collaborate with our customers and get to know their businesses so we can create glass containers that reflect the quality and value of their products.
Through deep customer engagement and rigorous research, we identify market opportunities for products and glass packaging. In South America, the result was a new bottle size for beer - the 250-milliliter product - which helped customers tap into a previously undiscovered consumer trend. That's just one example of how O-I helps businesses grow their market share by showcasing their products in distinct glass containers. Contact us for details on collaborating with you.