A complete approach to malting barley procurement must take into account these six key areas — which implies good knowledge and prior in-depth analysis of local contexts — and deploy pragmatic, multi-faceted solutions keyed to situations and customer needs in each region.
In the final analysis, for Malteurop there is no single procurement chain, but rather different models of origination and supply of malting barley — models which are modular and scalable to accompany markets and brewers.
At Malteurop these models encourage, wherever possible, the use of local resources and direct relations with growers, in a perspective of sustainability.
In regions that are insufficient producers of suitable barley, Malteurop organizes and secures the necessary procurement flows, adapting to local contexts and the specific needs of brewers.
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Our ambition is to make the Malteurop Group the unchallenged leader in the malt industry. We want to be the best and generate value in all our modes of collaboration with our brewer customers.
To fulfill this ambition, Malteurop has developed an original concept – occupying the position of market integrator of the barley-malt-beer value chain.
commit ourselves to supporting brewers in their international growth,
guarantee the security and permanence of their supply chain,
manage the physical and financial risks involved in the business,
optimize the total cost of the value chain.
The environment is more than a priority for Malteurop. Our success depends on preserving the natural resources necessary for the production of malt. Thus we work to make sure that all our agricultural, industrial, and economic activities are respectful of the environment.
Finally, Malteurop’s ambition is supported and shared by the long-term commitments of its shareholders, who are themselves involved in and contribute to the barley-malt-beer value chain.