Communication in the beverage trade is the strong point of W. Sachon Publishers plc. This finds its expression in not less than seven national and international beverage trade journals. Six qualified expert editors see to a lively and competent coverage by reports made on the spot and a close technical networking with the international brewing and beverage industry. The trade magazines are not only available as classical print media, but can be accessed online as full texts under http://fzarchiv.sachon.de. The database mask makes it possible to search free of charge for freely chosen terms published in any volumes from 1998 on. Moreover, the visitor to the website can inform himself with the help of current news about the most important events of the beverage trade.
Technology and marketing oriented monthly trade magazine for successful breweries with a strong international circulation.
The monthly trade magazine provides information with professional competence and journalistic sense about new technics and technologies, deals with current questions on the market and marketing and reports in detail about sector politics and economic correlations. Reports and contributions from all over the world and reviews to historic developments are also dealt with. Qualified co operators provide user oriented knowledge firsthand and investigations on the spot which are prepared journalistically turn the BRAUINDUSTRIE into a modern professional medium.
Permanent columns provide clearly arranged information from the national and international brewing industry including management, marketing and advertising, product innovations of the supplying industry, activities of associations, latest political and economic developments and particulars.
Technology and marketing focused trade magazine for the whole Latin American and Iberian brewing and beverage industry.
The appealing magazine is published in Spanish and addresses special questions of the sector being of interest beyond the borders.
The renowned trade magazines BRAUINDUSTRIE and GETRÄNKEINDUSTRIE and intensively cultivated contacts to insiders of the Latin American beverage market represent a solid basis for excellent information to our publishing house W. Sachon.
Due to the reporting mixture of well-known authors of the sector and investigations by our editorial department directly on the spot, BBI Espanol has become a medium that successfully supports professionals of the brewing and beverage industry in their decisions to react quickly to trends in the growing market of Latin America.
Marketing and technique-focused English magazine for the international brewing and beverage industry.
The appealing magazine addresses special questions of the branch being of interest beyond the border. With the renowned trade publication BRAUINDUSTRIE and GETRÄNKEINDUSTRIE in the background, the publishing house W. Sachon can rely on a solid base of top information.
Well-known authors of the branch cover current topics of technique and technology, packaging, logistics, marketing and management.
Information is completed by investigations of the editorial team on the spot, particularly on international fairs and events.
Trade magazine for executive managers of the beverage specialised wholesale trade and beverage trade.
GETRÄNKEFACHGROSSHANDEL deals with important developments in the sector and with emerging consumption trends. Here, emphasis is placed on sound investigation and journalistic preparation of news. Incidents are not only passed on to the reader; furthermore, comments and comparisons provide a reliable basis for decision making.
Reports on association or co-operation conferences as well as trade fair reports complete the sector information. Since January 1st 1998, the GETRÄNKEFACHGROSSHANDEL has been an official institution of the Bundesverband des Deutschen Getränkefachgroßhandel e. V.
With over 80 percent of all beers, over 45 percent of all mineral waters, over 30 percent of all soft drinks and 20 percent of all fruit juice beverages, Germany's specialist wholesalers see to it that they are well received by the consumers. With their distribution, their logistics and their about 7,000 beverage specialist retailers. The about 40,000 employees of the 770 member companies of the Federal Association generate about 17.76 bn Euro of the total annual turnover of about 22.2 bn Euro of all companies, 2.5 bn Euro alone by the specialist retailers. The presence of the editorial staff at all association conferences and all other important sector events guarantees the contact to experts with practical experience and supports the relationship between readers and magazine.
Technology and marketing oriented trade magazine for the whole beverage industry.
GETRÄNKEINDUSTRIE offers modern professional journalism. In a comprehensive and professionally prepared editorial programme it provides practical professional knowledge, reports on current beverage technics and technology, presents company portraits from market leading beverage producers, interviews with “opinion leaders”, detailed reports on trade fairs and conferences, topical information about the activities of all relevant associations, sector politics and innovations of the supplying industry.
Central topics on PET, packaging and packaging technology, vehicle fleet and logistics are published regularly. Reports on sales, advertising, trends, distribution channels and other segments of the marketing mix complete the information package.
GETRÄNKEINDUSTRIE is an institution of the wafg (Wirtschaftsvereinigung Alkoholfreie Getränke e. V.)