How to increase the on-shelf impact of your bundles?
During Brau Beviale 2016, OCME will present its newest secondary packaging innovation: Packetto ™, achieved by the Vega Shrinkwrapper. Born from the fierce competition in the Beverage industry, this solution allows customers to improve the aesthetics of their shrinkwrapped packs, drastically improving the impact on the final consumer.
Packetto ™ offers a real added value upgrade of the brand image, saving money and raw materials, whilst also respecting the environment.
OCME’s customer Coca-Cola Oricola (part of the Hellenic Bottling Company) already has understood these major benefits and has integrated this module into their Vega shrinkwrapper. The solution comes in 3 different options:
- SMART PACKETTO™: offering wrinkle-free packs, film savings and increased print area for branding artwork, increasing the pack aesthetics. During the shrinking process, the film remains in position, to allow the pack to be perfectly formed. Thanks to this concept, the amount of film used is also reduced by up to 30%.
- The unique feature of ECO PACKETTO™ is the comfort carry handle which runs right around the pack, in order to add strength.
- With a unique “sharing-friendly” design, PARTY PACKETTO™ allows the final customer to chill their cans or bottles, enjoying their parties either home or outdoors. This concept offers a great marketing support for multi-brand promotions and also for merchandising.
Vega Packetto™ innovative character has been recognized and awarded by the "World Beverage Innovations Awards", as a Top 5 finalists among 356 entrants in the “Best Environmental and Sustainable initiative” category (in 2014 & 2015).