GETRÄNKEFACHGROSSHANDEL deals with important developments in the sector and with emerging consumption trends. Here, emphasis is placed on sound investigation and journalistic preparation of news. Incidents are not only passed on to the reader; furthermore, comments and comparisons provide a reliable basis for decision making.
Reports on association or co-operation conferences as well as trade fair reports complete the sector information. Since January 1st 1998, the GETRÄNKEFACHGROSSHANDEL has been an official institution of the Bundesverband des Deutschen Getränkefachgroßhandel e. V.
With over 80 percent of all beers, over 45 percent of all mineral waters, over 30 percent of all soft drinks and 20 percent of all fruit juice beverages, Germany's specialist wholesalers see to it that they are well received by the consumers. With their distribution, their logistics and their about 7,000 beverage specialist retailers. The about 40,000 employees of the 770 member companies of the Federal Association generate about 17.76 bn Euro of the total annual turnover of about 22.2 bn Euro of all companies, 2.5 bn Euro alone by the specialist retailers. The presence of the editorial staff at all association conferences and all other important sector events guarantees the contact to experts with practical experience and supports the relationship between readers and magazine.