A complete and adaptive approach to procurement
A complete approach to malting barley procurement must take into account these six key areas — which implies good knowledge and prior in-depth analysis of local contexts — and deploy pragmatic, multi-faceted solutions keyed to situations and customer needs in each region.
In the final analysis, for Malteurop there is no single procurement chain, but rather different models of origination and supply of malting barley — models which are modular and scalable to accompany markets and brewers.
At Malteurop these models encourage, wherever possible, the use of local resources and direct relations with growers, in a perspective of sustainability.
In regions that are insufficient producers of suitable barley, Malteurop organizes and secures the necessary procurement flows, adapting to local contexts and the specific needs of brewers.