The market of today and tomorrow demands determined (resolute) action:
The alienation of mass- and cheap beers. The creation of quality with a good total supply.
The Brau Ring seal of quality guarantees certificated quality. It stands for privately brewed beer specialities.
After an efficient preliminary test and subject to commonly determined instructions only the best beers of the Brau Ring members are honoured with the Brau Ring seal of quality.
Independent (autonomous) institutions control the compliance with the quality criteria.
One of the basic principles for the success of the private breweries in Brau Ring are the distinct organisational form of the co-operation, the common aims and honest (faithfull) engagement, going together with provident and market-oriented concepts.