Given the large number of suppliers in the beverage sector and the ever-increasing variety of drinks on the market, it is becoming more and more important to make your own products stand out from the crowd. Yet, in spite of this, drinks are often presented at the point of sale in uniform, neutral bottle crates.
This severely restricts the advertising impact and recognition value of the brands and drinks type
This severely restricts the advertising impact and recognition value of the brands and drinks types.
The Labelmatic 3 system labels bottle crates with large-size single-use labels. This enhances the visible display area, thereby maximising the advertising impact. Labelmatic 3 uses special foil labels which can be removed when the crates are returned, leaving no residue.
This makes the task of designing type-specific crates and implementing short-term direct-action advertising much easier, even with pool crates and standard crates. Labelmatic 3 is a compact and efficient system for single-use labelling of crates. Foil labels are attached using two adhesive aggregates working in parallel, and they are fixed in place by the patented press unit.
A specific machine module is available for removing the labels when the crates are returned. The labels are removed from the crates dry, in a two-stage process. In the first stage, the foil is mechanically removed from the surface. A suction device then completes the removal, and collects and compresses the material for disposal at the same time.
THE BENEFITS TO YOU:
> Optimum product presentation
> Excellent print quality on high-grade label foil
> Single-use labelling: type-specific and up-to-date – even on standard crates
> Labels can be up to 180 mm wide and 360 mm high
> Labelling on two opposite sides
> Maximum flexibility in terms of label shape and size
> Labels stretch over open sections to maximise the display area
> Minimal mechanical effort to remove labels