WE ARE ...
… the key for our customers to understanding people. For brand managers of local and international brands we include complex market research results in order to make connections in the human-brand interaction understandable and to give clear recommendations for action.
K&A BrandResearch was founded in 1984 by Peer-Holger Stein and Irmgard Porep as Konzept & Analyse – Institut für Qualitative Marktforschung und Marketing-Konzeptionen [Concept & Analysis – Institute for Qualitative Market Research and Marketing Concepts]. From the beginning the focus was on a marketing orientation: only hypothesis-driven research may ultimately provide marketing insights. And only clear recommendations for action actually help marketing.
For many mid-sized companies the derivations turned from research to activities, which paid off as successful market performance. These successes were received positively by our customers and earned us the "Top-Consultant" award several times.
K&A BrandResearch AG offers you products from these product groups:
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