A LEADER IN THE BEVERAGE DISPENSING BUSINESS
The Celli Group is a global leader in the beverage dispensing systems and accessories business. Founded in 1974 and with headquarters in San Giovanni in Marignano (Rimini), the company now employs 400 people in seven manufacturing plants – three in Italy and four in the UK – and exports its products to over 100 countries world-wide.
The company experienced exponential growth in the past few years. In June 2015, Celli acquired 100% of the British Group ADS2, specializing in the design of customized beer dispensing fonts.
ADS2 can provide comprehensive expertise to design bespoke products and ensure maximum brand recognition. Everything from font design to customized taps and down to the production of glasses and merchandising items contributes to an effective high-impact image. With ADS2 the Celli Group becomes the reference player to create a strong link between the branding strategies of the main beverage companies and products capable to ensure an unforgettable drinking experience.
In October 2016 the Group acquired 100% of Cosmetal, a leading manufacturer of innovative drinking water dispensing solutions with operations in Europe, the US, and North Africa. Technological innovation is translated into a broad range of products based on diversified solutions according to the intended use of the relevant system. Cosmetal is acknowledged for its ongoing investments in research and development: this corporate approach allowed to ensure the continuous improvement of product performance, both in terms of technology and of look. All design and production steps are carried out in Italy, thus ensuring high quality standards, and product care is confirmed by several international certifications.
In May 2017 the Group – through its British subsidiary ADS2 – acquired 100% of the capital of Angram Ltd, a British company with over 40 years of experience in ale beer cask engines. It has a staff of over fifty, a sales, manufacturing, storage, and distribution facility of more than 3,000 sq. m. in Thirsk, northern Yorkshire, and a customer base including some of the most outstanding names in the dispensing sector and among English pubs. The company cooperates with the main beverage companies to ensure that their brands enjoy a prominent and unique position on the counter, while telling their story in a very clear and impactful way.
This acquisition strengthened the Group’s footprint in the UK, while providing a new opportunity to develop and expand the product range globally.
One key contribution to the association between the Group and Angram was sharing the goals of environmental sustainability constantly pursued by Celli. Production at Angram is, in fact, based on good environmental practices and strives towards constant improvement: all waste materials, including metals, cardboard, and plastics, used for production and packaging are recycled according to recent environmental methods and criteria. A number of local initiatives are organized to reduce the carbon footprint and the company cooperates with suppliers and customers to minimize the distance covered for deliveries.
In March 2018, on the wake of the circular economy, Celli Group acquired FJE Plastic Development Ltd., a British company specializing in plastics injection moulding, whose systems allow to make controlled use of recycled plastics. This transaction strengthened the industrial organization of the Group in the UK, with benefits also for the Italian manufacturing sites, a consolidation of the vertical integration strategy, as well as the opportunity to manage directly a critical manufacturing process – plastics moulding – thus allowing controlled use of the recycled plastics.
Celli Group offers you products from these product groups:
- Automation and IT (317)
Marketing and Catering Equipment (450)
- Catering equipment and accessories (209)
- Dispensing systems and vending machines (154)