Lumina is the new generation font allowing a total consumer engagement.
Meeting the growing needs in the draught industry.
Lumina font overcome 3 of the biggest challenge brands face in today’s dynamic marketplace: the need for an unprecedent brand impact on-bar design, the ability to stand out from the crowd and the freedom to adapt to change quickly and cost effectively.
Powerful branding in the on-trade business.
Lumina enhance the beverage companies’ brand identity appropriately thanks to a modern and elegant form and to the entire front lens that is illuminated, branded and customized for maximum standout on the bar, thus ensuring that the brand is always the hero.
The freedom to adapt to change quickly and cost effectively
It has never been easier for branding to be refreshed in-trade, or for promotional branding to be introduced into the marketplace: for the ultimate in cost effective brand management.
Lumina can be easily rebranded and replaced on site, with no need for a technician to attend the venue, as easily as a mobile phone cover and it allows an endless brand variety and limited-edition implementation. Lumina unlock the on-trade brand power, it is pure branding without compromise.