Keg tracking is a software solution that collects, saves, analyzes and manages information about the kegs through their entire life cycle, a process which includes production, warehouse, maintenance, transport, market and quality control. It can track information about the time, method and place of keg filling, a type of the filled beer as well as information about the keg filler plant effectivity (production). It also manages information related to the location and date of keg storage (warehouse) or keg maintenance, tracks the condition of each keg and sends alerts about the right time for equipment maintenance (replacement). Keg tracking solution also monitors location of each keg on the market and raises an alert if the keg has been too long on the market. It also enables the end customer to make complaints about the product (market) which are immediately forwarded to all departments involved in customer complaints, including lab, where each registered complaint about the beer quality is analyzed (quality control).
Keg tracking helps companies to improve product quality, increase productivity, reduce costs and to steer the company more effectively. It also supports companies in keeping their customers satisfied, preserving company’s good reputation and raising brand awareness, which has a direct impact on strengthening competitive advantages keeping company on track of reaching its’ targets and leading positions on the market.