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14 - 16 November 2023 / Nuremberg, Germany

BrauBeviale 2022 suspended at the request of the industry
Next date: BrauBeviale 2023: 14 – 16 November 2023. You can find more information here.

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Exhibitors & Products BrauBeviale 2019
Zoom Image LOGO_Track My Way

Track My Way

LOGO_Track My Way

Track My Way

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True to its mission to use technology to guarantee the integrity of products throughout their lifecycle, Antares Vision has now developed a new Track My Way platform. This technology is used to guarantee the transparency of the production and distribution chain through the traceability of processes and products and to create the opportunity for an active dialogue between all actors.

Track My Way allows manufacturers to track the history of the product. This is done on the basis of information that is objectified by the sharing of data by all participants in the chain.  In addition, it is a very effective tool for complaint management, as it also ensures a high level of detail for each individual product sold, thus reducing the financial burden of complex complaint claims. With Track My Way, the various stakeholders have access to various types of information, which are selectively provided by each of them. All interactions are then registered and analyzed by the system, which provides a range of useful tools to monitor how the individual item travels from production to end user.

Consumers are becoming more demanding and more aware of these processes, can now scan the unique identifier (which can be found on either the item or its packaging) with a simple smartphone. Certified information about the origin, processing and sales chain of the product is then made available which guarantees the integrity and authenticity of the product's history. Among traceability solutions, serialization (the recording of each unit sold using a unique serial identifier) is a very effective system. Serialization not only guarantees product authenticity, but also offers a great potential for end user participation and engagement.


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