Marketing Forum: DRINKS.FUTURE - GEN Z?!
© NürnbergMesse / Heiko Stahl
Tuesday, 12.11.2019 | 11:30-13:20
Dr. Uwe Lebok, CMO| K&A BrandResearch AG
- Tuesday 12 November
- What distinguishes Gen Z from previous generations?
- From the end of brand loyalty
- Time spirit, diversity, Gen Z!
- Less talk, more experience!
- Food trends at Gen Z: The End of Craft Beer?
- Less carrying, good conscience!
- Young and successful with organic: BIO Now!
- Creative beer on the upswing!
- Key Learnings: Challenges for the beverage industry for Gen Z