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10 - 12 November 2020 // Nuremberg
Programme 2019
Daily overview Tuesday 12 November 2019
Forum BrauBeviale
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Key themes of the future in the beverages industry
Hall 1, stand 1-350
9:30
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10:30
Opening and awarding of Bayerischer Bierorden
Location: Forum BrauBeviale | Hall 1, stand 1-350
Keynote Speaker
10:45
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11:30
Keynote speech: The future is coming one way or another: We need to prepare for either.
Prof. Dr. Markus Hengstschläger - Institut für Medizinische Genetik
Location: Forum BrauBeviale | Hall 1, stand 1-350
From Industry 4.0, to migration, to the digital transformation, society is experiencing changes today that are permanent and difficult to predict.
In order to take up arms against a market that is changing more and more rapidly, innovations constantly have to open up new pathways – and anyone who wants to tread a new path has to use a/their talent in order to leave their old path behind.
Main speaker:
Prof. Dr. Markus Hengstschläger - Institut für Medizinische Genetik
11:30
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11:40
What distinguishes Gen Z from previous generations?
Dr. Uwe Lebok - K&A BrandResearch AG
Location: Forum BrauBeviale | Hall 1, stand 1-350
With the "Fridays for Future" movement, Gen Z has set the world's first generation-specific example.
Who is Generation Z?
What drives them, what are their concerns?
What distinguishes Gen Z from the previous generations Y and X?
Speakers:
Dr. Uwe Lebok - K&A BrandResearch AG
11:40
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11:50
From the end of brand loyalty
Ralph Ohnemus - K&A BrandResearch AG // Dr. Uwe Lebok - K&A BrandResearch AG
Location: Forum BrauBeviale | Hall 1, stand 1-350
11:50
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12:05
Time spirit, diversity, Gen Z!
Florian Klaus - K&A BrandResearch AG // Dr. Uwe Lebok - K&A BrandResearch AG
Location: Forum BrauBeviale | Hall 1, stand 1-350
Generation Z is the generation of short distances. Even more than their predecessors, they expect immediate answers, offers and experiences. A brand that fits into simple drawers ideally makes everyday life easier. At the same time, the strategic break with familiar drawers promises even greater success. Provided it follows the GenZ logic.
Speakers:
Florian Klaus - K&A BrandResearch AG
Presenter:
Dr. Uwe Lebok - K&A BrandResearch AG
12:05
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12:20
Less talk, more experience!
Jeff Maisel - Brauerei Gebr. Maisel KG // Dr. Uwe Lebok - K&A BrandResearch AG
Location: Forum BrauBeviale | Hall 1, stand 1-350
- Fourth generation family brewery
- From wheat beer brewery to speciality brewery
- Courage to explore new avenues
- Maisel's Beer Experience World - Touchable and Innovative
Speakers:
Jeff Maisel - Brauerei Gebr. Maisel KG
Presenter:
Dr. Uwe Lebok - K&A BrandResearch AG
12:20
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12:30
Food trends at Gen Z: The End of Craft Beer?
Dr. Uwe Lebok - K&A BrandResearch AG
Location: Forum BrauBeviale | Hall 1, stand 1-350
Craft Beer revived the beer category and let people in Germany talk about the product again.
With Gen Z, a generation is now growing up that values regionality differently and for whom beer or craft beer will not always be the first choice. Experience contexts are therefore much more important for this new generation of consumers in order to convince in the future as a brewing creation!
Speakers:
Dr. Uwe Lebok - K&A BrandResearch AG
12:30
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12:45
Less carrying, good conscience!
Martin Plothe - SodaStream GmbH // Dr. Uwe Lebok - K&A BrandResearch AG
Location: Forum BrauBeviale | Hall 1, stand 1-350
- Plastic to avoid - the number 1 measure from the consumer's point of view in terms of environmental protection. How water bubblers can make life more comfortable and help to stem the flood of plastic.
- Reaching target groups beyond the mass media - the role of PR and social media in times of fragmented markets.
- Individualization despite standardization - homemade beverages as a new trend.
Speakers:
Martin Plothe - SodaStream GmbH
Presenter:
Dr. Uwe Lebok - K&A BrandResearch AG
12:45
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13:00
Young and successful with organic: BIO Now!
Dipl. Wirt. Ing. Steven Brechelmacher - Neumarkter Lammsbräu Gebr. Ehrnsperger KG // Dr. Uwe Lebok - K&A BrandResearch AG
Location: Forum BrauBeviale | Hall 1, stand 1-350
Neumarkter Lammsbräu is actively involving the target group GenYZ in the Internet campaign "Misch dein Ding" (Mix Your Thing), in which existing now customers and future fans of the brand can create their now special 2020 edition from various organic components.
Speakers:
Dipl. Wirt. Ing. Steven Brechelmacher - Neumarkter Lammsbräu Gebr. Ehrnsperger KG
Presenter:
Dr. Uwe Lebok - K&A BrandResearch AG
13:00
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13:10
Creative beer on the upswing!
Robert Glaab - Glaabsbräu GmbH & Co. KG // Dr. Uwe Lebok - K&A BrandResearch AG
Location: Forum BrauBeviale | Hall 1, stand 1-350
Creativity in beer has become a well-known requirement of young consumers.
But how much creativity can there be?
Successful creativity is also determined by authenticity and drinkability.
Speakers:
Robert Glaab - Glaabsbräu GmbH & Co. KG
Presenter:
Dr. Uwe Lebok - K&A BrandResearch AG
13:10
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13:20
Key Learnings: Challenges for the beverage industry for Gen Z
Dr. Uwe Lebok - K&A BrandResearch AG
Location: Forum BrauBeviale | Hall 1, stand 1-350
A short summary of the presentations of the Marketing Forum, how Gen Z ticks as a consumer generation, what inspires them about beverages and how individual beverage brands have succeeded in sustainably binding this new generation of consumers to brands.
Speakers:
Dr. Uwe Lebok - K&A BrandResearch AG
13:30
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13:50
Karmeliten Brewery: Mindfulness as a corporate concept
Christoph Kämpf - Karmeliten Brauerei // Dieter Klenk - KONZEPT & SERVICE GmbH
Location: Forum BrauBeviale | Hall 1, stand 1-350
The knowledge that beer brewed according to the Bavarian Purity Law consists exclusively of natural raw materials is a motor for the implementation of our energy concept.
Thus the Karmeliten Brewery is also committed to environmental protection outside the everyday brewing routine, in which part of the property is sown as a flower meadow, which the brewery's own bees find particularly attractive!
Speakers:
Christoph Kämpf - Karmeliten Brauerei
Presenter:
Dieter Klenk - KONZEPT & SERVICE GmbH
14:00
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14:20
JOSEFS Brauerei Olsberg - THE inclusion brewery in germany : by people with disabilities
Andreas Kemper - JOSEFS Brauerei // Alexander Schweinsberg - JOSEFS Brauerei // Dieter Klenk - KONZEPT & SERVICE GmbH
Location: Forum BrauBeviale | Hall 1, stand 1-350
Wouldn't it be wonderful if you could support a socially important project by enjoying a really good beer?
The JOSEFS brewery in Olsberg-Bigge in the Sauerland region has been offering this opportunity since 2000. It was the first handicapped accessible company for the production of beverages in Europe and currently employs 15 handicapped people.
Speakers:
Andreas Kemper - JOSEFS Brauerei // Alexander Schweinsberg - JOSEFS Brauerei
Presenter:
Dieter Klenk - KONZEPT & SERVICE GmbH
14:30
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14:50
Premium Beverages – Successful collectively and through consensus democracy
Uwe Lübbermann - PREMIUM // Dieter Klenk - KONZEPT & SERVICE GmbH
Location: Forum BrauBeviale | Hall 1, stand 1-350
Uwe Lübbermann founded Premium-Cola in 2001, and is followed by
beginning with a more alternative business approach. For example, all stakeholders have equal rights to participate in decisions on all questions, there is no advertising, dealers receive anti-quantity discounts.
Speakers:
Uwe Lübbermann - PREMIUM
Presenter:
Dieter Klenk - KONZEPT & SERVICE GmbH
15:00
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15:20
Brewery Holzhausen – Old technology rediscover: Brewery without pump
Markus Langer - Holzhauser Brauerei // Dieter Klenk - KONZEPT & SERVICE GmbH
Location: Forum BrauBeviale | Hall 1, stand 1-350
The lightness of gravity, it works even without a pump!
In earlier times breweries were built in such a way that the hot wort was transported to the top of the refrigerated ship by a brewhouse pump. The rest was done by gravity.
Speakers:
Markus Langer - Holzhauser Brauerei
Presenter:
Dieter Klenk - KONZEPT & SERVICE GmbH
15:30
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15:50
From the Neckar valley to the market leader in Baden Württemberg
Marian Kopp - Lauffener Weingärtner eG // Wiebke Künnemann - VLB Berlin
Location: Forum BrauBeviale | Hall 1, stand 1-350
Wine with brands-"Craft"
* The wine market today, its successful players, successful recipes and niches
* What can "craft beer" positioning learn from the wine market - and vice versa?
Speakers:
Marian Kopp - Lauffener Weingärtner eG
Presenter:
Wiebke Künnemann - VLB Berlin
16:00
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16:20
Small, but powerful – does the manufactory have a future in the premium spirits market?
Tim Müller - DSM Deutsche Spirituosen Manufaktur GmbH // Wiebke Künnemann - VLB Berlin
Location: Forum BrauBeviale | Hall 1, stand 1-350
The spirits market did not appear to the two owners, a business economist and a pharmacist, to be exploiting the full potential available from the outside. In particular, the premium segment offers the chance of a new establishment as a niche supplier with a broad and extraordinary product range. This is how the basic idea for DSM was born...
Speakers:
Tim Müller - DSM Deutsche Spirituosen Manufaktur GmbH
Presenter:
Wiebke Künnemann - VLB Berlin
16:20
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16:50
The juice cure from the internet: Market development and appreciation with new media
Annemarie Heyl - Kale & Me GmbH // Wiebke Künnemann - VLB Berlin
Location: Forum BrauBeviale | Hall 1, stand 1-350
Kale&Me sells cold-pressed juices and cold-pressed shots in a complete package as juice cures. Our juices for your juice cure are gently pressed from 18 ingredients, without any additives. With its extraordinary marketing strategy, Kale&Me is setting new standards in quality and added value.
The goal: to make our world a bit healthier.
Speakers:
Annemarie Heyl - Kale & Me GmbH
Presenter:
Wiebke Künnemann - VLB Berlin
17:00
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17:20
Start-up with superlatives: St. Kilian – Germany's largest distillery
Mario Rudolf - St. Kilian Distillers // Wiebke Künnemann - VLB Berlin
Location: Forum BrauBeviale | Hall 1, stand 1-350
Theme pavilions and special shows
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These parts are designed to appeal to all beverage producers, whether they are brewers, mineral water operations, or manufacturers of spirits or alcohol-free drinks. All of them are basically asking the same questions about the future viability of their company and their sector.
10:30
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10:50
11:00
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11:20
Speakers Corner | Phantastische Spontangärung und wie sie zu bändigen ist
Florian Burkhardt -
Location: Speakers' Corner | Hall 6, stand 6-139
11:30
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11:50
Speakers Corner | 1872 - Historical Yeast strains, yeast for new beer styles?
Christian von der Heide - Siebel Institute of Technology & WBA
Location: Speakers' Corner | Hall 6, stand 6-139
A journey into Siebel yeast bank in Chicago
Speakers:
Christian von der Heide - Siebel Institute of Technology & WBA
12:00
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12:20
Speakers Corner | Trübungsidentifzierung in Bier
Eva-Maria Kahle - Weihenstephan Forschungszentrum (BLQ)
Location: Speakers' Corner | Hall 6, stand 6-139
Turbidity measurement and control are intended to both manage consumer expectations (such as a cloudy Pils where consumer expects a clear, golden yellow Pils) and identify quality-impairing deficits to pre-emptively prevent them.
Speakers:
Eva-Maria Kahle - Weihenstephan Forschungszentrum (BLQ)
12:30
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13:00
13:00
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13:20
Speakers Corner | O2 - and CO2 Management in (craft) brewing
Marco van de Ven - Pentair
Location: Speakers' Corner | Hall 6, stand 6-139
The biggest enemy of beer that causes rapid decline in quality and taste is oxygen (O2). Together with the content of the dissolved carbon dioxide (CO2), O2 plays a critical role in how the consumer enjoys beer during its complete shelf life.
Speakers:
Marco van de Ven - Pentair
13:30
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13:50
Speakers Corner | Wasseraufbereitung
Gerhard Groß -
Location: Speakers' Corner | Hall 6, stand 6-139
14:00
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14:20
Speakers Corner | Sensory analysis as an essential quality assurance tool
Julia Bär - Doemens Academy GmbH
Location: Speakers' Corner | Hall 6, stand 6-139
14:30
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14:50
Speakers Corner | ISBT - Netzwerk und Mehrwert auch für (Mikro-)Brauer!
Johannes Angres - Steinfurth Mess-Systeme GmbH
Location: Speakers' Corner | Hall 6, stand 6-139
Presentation of ISBT (International Society of Beverage Technologists)
Speakers:
Johannes Angres - Steinfurth Mess-Systeme GmbH
15:00
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15:20
Speakers Corner | Reinigung & Desinfektion in der (Mikro-)Brauerei
Martin Neubert - Habla-Chemie GmbH
Location: Speakers' Corner | Hall 6, stand 6-139
Craft Drinks Area
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This is where visitors can enjoy tastings conducted by independent experts at eight bars, while immersing themselves in what are sometimes completely new taste experiences.
Hall 6
13:00
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15:30
15:30
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18:00
Country slot Unionbirrai (Italy)
Keti Luca - Unionbirrai // Giada Barbieri - Unionbirrai // Sara Anfossi - Unionbirrai
Location: Craft Drinks Area | Hall 6, stand 6-233
10:30
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13:00
13:00
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15:30
15:30
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18:00
13:00
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15:30
Slot: Die Freien Brauer (The free brewers)
Marco Stock -
Location: Craft Drinks Area | Hall 6, stand 6-233
13:00
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15:30
16:30
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18:00
Slot Maisel
Michael König - Brauerei Gebr. Maisel KG
Location: Craft Drinks Area | Hall 6, stand 6-233
10:30
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13:00
Slot VD Glass / Seminar WIE SCHMECKT DAS LAND?
Gianmaria Ricciardi - Lallemand Brewing // Michele Sensidoni - MASTRI BIRRAI UMBRI // Mauro Pellegrini - Unione Degustatori Birre (UDB)
Location: Craft Drinks Area | Hall 6, stand 6-233
The taste of a land is not a simple question, in the beer’s world: it’s a matter of raw materials, in particular about their origin, their transformation and also their quality in the brewing process. But there is something more.
Speakers:
Gianmaria Ricciardi - Lallemand Brewing // Michele Sensidoni - MASTRI BIRRAI UMBRI // Mauro Pellegrini - Unione Degustatori Birre (UDB)
10:30
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13:00
Slot non-alcoholic beverages / fruit juices
Ulrike Mehlhorn - Doemens Academy GmbH
Location: Craft Drinks Area | Hall 6, stand 6-233
13:00
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15:30
Slot non-alcoholic beverages / softdrinks
Peter Dr. Schropp - Doemens Academy GmbH
Location: Craft Drinks Area | Hall 6, stand 6-233
15:30
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18:00
Slot Mineral Water
Markus Ernst - Doemens Academy GmbH
Location: Craft Drinks Area | Hall 6, stand 6-233
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