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28 - 30 November 2023 / Nuremberg, Germany

Overview programme 2023

Programme 2023

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Against the too-diversity: Branding as the key to sustainable market success! Vortragssprache Deutsch

In economic crises, price becomes more important. This makes it all the more important for beverage brands not to lose touch with their potential buyers. Consistent branding is central to a successful long-term brand strategy. A brand with little iconography will be forgotten in the long run. Some regional brands that have found their way to consumers smartly and through intelligent branding are encouraging. With numerous practical examples.

Date: 28.11.2023 Time: 11:10 - 11:25

Presented by:

K&A BrandResearch AG


Dr. Uwe Lebok

Dr. Uwe Lebok

Executive Board (CMO) / K&A BrandResearch AG


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