Programme 2023
Brand success ERDINGER: Refreshing, Bavarian, Active!
Consistent brand management, the recognition and implementation of trends, and an awareness of Bavarian origins - this is probably the mixture that has made ERDINGER's brand success possible for 50 years.
Date: 28.11.2023 Time: 11:40 - 12:00
Speakers
Wolfgang Kuffner
Marketing Manager Private Brewery ERDINGER Weißbräu / Privatbrauerei...
Presenter
Dr. Uwe Lebok
Executive Board (CMO) / K&A BrandResearch AG