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10 - 12 November 2020 // Nuremberg

Programme 2019

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Marketing Forum: DRINKS.FUTURE - GEN Z?!

Food trends at Gen Z: The End of Craft Beer? Vortragssprache Deutsch Simultanübersetzung Englisch

Craft Beer revived the beer category and let people in Germany talk about the product again.

With Gen Z, a generation is now growing up that values regionality differently and for whom beer or craft beer will not always be the first choice. Experience contexts are therefore much more important for this new generation of consumers in order to convince in the future as a brewing creation!

--- Date: 12.11.2019 Time: 12:20 - 12:30 Location: Forum BrauBeviale | Hall 1, stand 1-350

Presented by:

K&A BrandResearch AG


Dr. Uwe Lebok

Dr. Uwe Lebok

CMO / K&A BrandResearch AG


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