Foodtrends at Gen Z: Craft Beer at the end?
Craft Beer revived the beer category and let people in Germany talk about the product again.
With Gen Z, a generation is now growing up that values regionality differently and for whom beer or craft beer will not always be the first choice. Experience contexts are therefore much more important for this new generation of consumers in order to convince in the future as a brewing creation!
--- Date: 12.11.2019 Time: 12:20 - 12:30 Location: Forum BrauBeviale | Hall 1, stand 1-350