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12 - 14 November 2019 // Nuremberg

Programme 2019

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Marketing Forum: DRINKS.FUTURE - GEN-Z?!

Less carrying, good conscience! Vortragssprache Deutsch Simultanübersetzung Englisch

  • Plastic to avoid - the number 1 measure from the consumer's point of view in terms of environmental protection. How water bubblers can make life more comfortable and help to stem the flood of plastic.
  • Reaching target groups beyond the mass media - the role of PR and social media in times of fragmented markets.
  • Individualization despite standardization - homemade beverages as a new trend.

--- Date: 12.11.2019 Time: 12:30 - 12:45 Location: Forum BrauBeviale | Hall 1, stand 1-350

Presented by:

K&A BrandResearch AG

Speakers

 Martin Plothe

Martin Plothe

Marketing Manager (D/AT) / SodaStream GmbH

Presenter

Dr. Uwe Lebok

Dr. Uwe Lebok

CMO / K&A BrandResearch AG

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