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10 - 12 November 2020 // Nuremberg

Programme 2019

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Different than others: Exceptional business concepts

Premium Beverages – Successful collectively and through consensus democracy Vortragssprache Deutsch Simultanübersetzung Englisch

Uwe Lübbermann founded Premium-Cola in 2001, and everyone said: "That's not possible. Then someone came who didn't know that and did it.

Uwe Lübbermann founded Premium-Cola in 2001, and is followed by
beginning with a more alternative business approach. For example, all stakeholders have equal decision-making rights in all questions, there is no advertising, dealers receive anti-quantity discounts.
Premium is a small beverage brand without an office that has existed for over 17 years and regulates much more consciously than the "normal" economy. The project is managed by an Internet collective according to the principle of consensus democracy and optimised down to the last detail such as "anti-quantity discounts", "fixed turnover shares in alcoholism prevention" or "vegan label glue" - and developed into a free premium operating system.
The Premium motto is: "Premium wants to exemplify and disseminate a fair, ecological and socially viable economic model in high quality".

Premium offers a high-caffeine cola, a delicious Bioland Pilsner, an elderflower drink called "Frohlunder" and a Mate drink called "Muntermat".

--- Date: 12.11.2019 Time: 14:30 - 14:50 Location: Forum BrauBeviale | Hall 1, stand 1-350


 Uwe Lübbermann

Uwe Lübbermann

Managing Director / PREMIUM


 Dieter Klenk

Dieter Klenk

Managing Director / KONZEPT & SERVICE GmbH


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