Small, but powerful – does the manufactory have a future in the premium spirits market?
The spirits market did not appear to the two owners, a business economist and a pharmacist, to be exploiting the full potential available from the outside. In particular, the premium segment offers the chance of a new establishment as a niche supplier with a broad and extraordinary product range. This is how the basic idea for DSM was born. This was followed by hundreds of trials as part of a self-developed product development concept, which finally led to the founding of DSM and in October 2018 to the market launch of 70 spirits and spirits, as well as one gin, grain and vodka. The perception on the market was already ensured by this alone and will be further increased by 30 further products this year.
The consistently extremely positive reception of the products by our customers and the press has confirmed us in our concept: to manufacture high quality products by hand in large numbers, but not in bulk, but in small batches. We only launch products that have been found to be marketable by all tasters during internal product development. The risk is clearly defined, because not every product will be a bestseller, but the portfolio arouses curiosity and there are interested parties for every product, be it in the bar, in the kitchen or at the end consumer.
Essential quality demands are:
- the use of flawless, optimally harvested, highly aromatic raw materials in organic or Demeter quality, because only such raw materials can become a good distillate.
- a high material input, because often the guiding principle "a lot helps a lot" applies
- the consistent avoidance of the addition of natural, nature-identical and artificial flavours and colourings
- Sugar, only for liqueurs, because it is an ingredient expected by the customer.
- consistent sorting of sensory impaired goods in the event of an aroma carry-over
All of this entails high costs and therefore inevitably the settlement in the premium segment. This is made possible by the independence of investors, because all economic decisions are made independently by the owners. With its high level of credibility among consumers, the manufactory thus fulfils expectations that the market leaders who have established themselves in the food retail sector, for example, do not receive, no matter how much marketing is involved.
--- Date: 12.11.2019 Time: 16:00 - 16:20 Location: Forum BrauBeviale | Hall 1, stand 1-350