BrauBeviale 2019: Batch size 1

23 September 2019 // NürnbergMesse

Batch size 1: The source of all good things for the beverage industry

The right product for everyone: Personalised, customer-specific products are currently in strong demand. But what about the world of beverages? The idea of “single-unit batches” may not be all that obvious in a sector that tends to think in tens of thousands rather than individual bottles. But even so, a lot is happening in this area. At BrauBeviale, the most important international capital goods exhibition for beverage production and marketing this year, some 1,100 exhibitors will be presenting their products and solutions for all the latest themes of interest to the industry.

“Batch size 1”: It sounds like a bingo call that has been ringing in the ears of business operators in recent years. It’s abstract, mysterious, says everything and yet somehow nothing, and thus slots nicely into the series of bingo calls involving “digitalisation”, “Industrie 4.0” and “something to do with Blockchain”. What exactly does “Batch size 1” mean, what opportunities lie behind the expression, and to what extent are the ideas and innovations already in place in the beverage industry?

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