On our website, we would like to use the services of third-party providers who help us improve our promotional offerings (marketing), evaluate the use of our website (performance) and adapt the website to your preferences (functionality). We need your consent for the use of these services; you can always revoke this consent. You can find information about the services and the chance to reject them under “User-defined.” You can find additional information in our Data Protection Policy.

Use #braubeviale

10 - 12 November 2020 // Launch Days

BrauBeviale Newsroom

Taste trends in non-alcoholic drinks: Caught between wishes and reality

How are trends in the food and beverage industry created and how is it that all manufacturers seem to come up with the same new beverages and product innovations at roughly the same time? For example, if you went to Nuremberg at the beginning of this year looking for inspiration and innovation at BIOFACH, the leading trade fair for the organic food products industry, it could hardly have escaped your notice that the research and development departments of the organic producers have been working with a yellow filter. Everything was yellow, everything was turmeric, from tea and bread to biscuits to porridge. But how did this phenomenon start? What new beverages will be offered to consumers after BrauBeviale, the trade fair at which the national and international brewing and beverage industry will gather this coming November in Nuremberg?

Read the whole article! For download please click the flag on the right.

By the way: Marketing Forum at the BrauBeviale

Brand loyalty, the latest food and beverage trends and the resulting challenges for the beverage industry will be the topics discussed on the central platform of the international beverage industry. On the first morning of the fair, K&A BrandResearch invites you to attend the Marketing Forum at the Forum BrauBeviale.

top