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8 - 10 November 2022 / Nuremberg, Germany

BrauBeviale Newsroom

Taste trends in non-alcoholic drinks: Caught between wishes and reality

How are trends in the food and beverage industry created and how is it that all manufacturers seem to come up with the same new beverages and product innovations at roughly the same time? For example, if you went to Nuremberg at the beginning of this year looking for inspiration and innovation at BIOFACH, the leading trade fair for the organic food products industry, it could hardly have escaped your notice that the research and development departments of the organic producers have been working with a yellow filter. Everything was yellow, everything was turmeric, from tea and bread to biscuits to porridge. But how did this phenomenon start? What new beverages will be offered to consumers after BrauBeviale, the trade fair at which the national and international brewing and beverage industry will gather this coming November in Nuremberg?

Read the whole article! For download please click the flag on the right.

By the way: Marketing Forum at the BrauBeviale

Brand loyalty, the latest food and beverage trends and the resulting challenges for the beverage industry will be the topics discussed on the central platform of the international beverage industry. On the first morning of the fair, K&A BrandResearch invites you to attend the Marketing Forum at the Forum BrauBeviale.